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Air Products
AnnuityNet
Armstrong Commercial
Hound is Loose
 
Reading

AnnuityNet.com was launching their site and offerings but needed to know how to position themselves in the marketplace. We conducted enduser interview groups which enabled us to probe into their thoughts, hopes, fears and expectations of retirement. We were also able to get a reading on their perception of what an annuity is and to how to correct any misconceptions.