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Armstrong Commercial
Hound is Loose
 
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This ad was one of the beginning looks of Armstrong rebranding. This ad was never intended to run, it was used in focus group testing among other ads to get a pulse on the target audience. When we were branding Armstrong, focus group participants were used to get nuggets of information, to be tapped into their emotions and needs.

Also see Armstrong Commercial Floors & Ceilings advertising


Emotional Space | Sensible Space