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Air Products
Armstrong Commercial
Hound is Loose

This ad was one of the beginning looks of Armstrong rebranding. This was another ad that was never intended to run, it was used in focus group testing among other ads to get a pulse on the target audience. When we were branding Armstrong, focus group participants were used to get nuggets of information, to be tapped into their emotions and needs.

Also see Armstrong Commercial Floors & Ceilings advertising

Emotional Space | Sensible Space