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Air Products
Armstrong Commercial
Hound is Loose
Reading needed branding strategy and brand identity. Our task was to identify their market and find a niche for the client in the marketplace. We identified their biggest competitors, conducted heuristic evaluations of the sites, identified their brand positioning, site weaknesses and strengths. After conducting the competitor analysis, user profiles and brand strategy exercise we created page designs keeping in mind the enduser and the purpose of the site.